News | Kanesa Fujiwaraya

Introducing “Fujiro,” the Kanesa Group’s Official Character!

We are pleased to announce the birth of the Kanesa Group’s official character, “Fujiro.” Guided by its management philosophy, “We Exist for Our Customers,” Kanesa Fujiwaraya Co., Ltd. marked the 110th anniversary of its founding in 2026. Over those 110 years, what we have held dear has never been only the delivery of drinks.It is supporting the time people spend over a drink, the encounters between people, and the smiles and connections that grow from them. We believe that is one of the reasons we exist in this community. To take on new initiatives that serve restaurants and the wider community even better, we felt we needed a friendly, approachable way to convey our values and what makes the Kanesa Group what it is. And so the Kanesa Group’s official character was born. The character is modeled on an owl — fukurō in Japanese. It embodies our stance as “a liquor merchant you can turn to for advice,” along with two wishes for everyone connected to us, both drawn from the sound of the word: “fuku ga kuru” (may good fortune come) and “fu-kurō” (may you be spared hardship). The nickname “Fujiro” was chosen through a group-wide call for ideas

2026.08.21

News

Ligare Sendai Kids’ Volleyball Clinic — Event Report

On July 29, a kids’ volleyball clinic was held at Paprika Nursery School in Miyagino Ward, led by Ligare Sendai player Kaede Noge together with Maya Ito, Yui Uchiyama, and Miyuu Okabe — Ligare Sendai players who are also employees of our company. Kanesa Fujiwaraya has taken part in this program since this fiscal year, and we will work alongside the players to make it even livelier. [About the Traveling Kids’ Volleyball Clinic] The clinic is a free volleyball program for preschool children in Sendai, launched in fiscal year 2024 through a partnership between Ligare Sendai, Miyagi Consumers’ Co-operative Society, and Nissenren Life Service Co. Last fiscal year it visited 18 kindergartens, nursery schools, and certified childcare centers across Sendai’s Izumi, Aoba, and Wakabayashi wards. This fiscal year Miyagino Ward has been added. The program addresses a local challenge — improving children’s physical abilities — and aims to support the healthy development of young people. Ligare Sendai official website Kanesa Fujiwaraya is actively engaged in community contribution, including activities through sport. Guided by our wish to “energize Tohoku,” we will continue a wide range of activities to bring smiles and energy to the community.

2026.08.18

News

Riko Fujii Leaves Ligare Sendai, Heads to Portugal in September

As part of its community contribution activities, Kanesa Fujiwaraya Co., Ltd. has held an employment sponsorship agreement with Ligare Sendai, a women’s volleyball team in SV.LEAGUE GROWTH, since last fiscal year. Under that arrangement, Riko Fujii, who has worked at our company while playing for Ligare Sendai since last fiscal year, is leaving the team and, with it, our company. She has announced that she will take on the challenge of an overseas league from September, taking her next step in Portugal. Fujii shared the following message with us. Thank you so much for this past year. I am proud to have had the invaluable experience — a first in my volleyball career — of working and playing at the same time, and to have had it here with everyone at Fujiwaraya. Thank you truly for all the support you gave me during my time here. Thanks to everyone who came to the arena and offered warm words of encouragement, I was able to pick myself up time and time again. I will draw on what I experienced here, play my own way in Portugal, and do my best to bring energy and courage to everyone who supports me. And

2026.08.18

News

CPR Tsushin, First Glass — Italian Wine Tasting Held

Our General Affairs Department’s CPR Promotion Section has published the first issue of its internal newsletter, “CPR Tsushin.” The CPR Promotion Section is a team that aims for “Culture Public Relations” — promoting culture — sharing the culture not only of the Kanesa Group but of Miyagi, Tohoku, and Japan as a whole. Its work centers on communicating with people inside and outside the company, planning events, and building the Kanesa Group brand. As of 2026, it is also running a project to export and import sake and other beverages overseas. “CPR Tsushin” introduces the Kanesa Group’s activities and, fittingly for Fujiwaraya as a purveyor of drinks, its issues are numbered as “glasses” (◯杯目). This first, commemorative glass covers the Italian wine tasting we held on July 26, 2026. We welcomed Emilio Fidora, fourth-generation owner of Wild Nature, from Italy, and heard about the winery’s philosophy while tasting its wines. We also held an advance tasting of wines from Bulichella and Valpanera, which we will begin selling this autumn. Please see the newsletter itself for the participants’ impressions.

2026.07.23

News

Stepping into New Challenges at Our 110th Anniversary — We Held the 2026 Kanesa Group New Year Kickoff Meeting!

On April 5, 2026, the Kanesa Group held its New Year Kickoff Meeting at Sendai International Hotel. The Kickoff Meeting is held every year and brings together all employees of the Kanesa Group. It consists of a “Ceremony” portion, where the year’s policies and slogan are announced, and a “Banquet” portion, where everyone deepens connections over food and various activities. With many manufacturers and partners joining us, this year’s meeting became an occasion for everyone to share, as one team, our resolve to take on challenges and grow toward the next era. Below, we introduce some highlights from the meeting. A Company’s Growth Is Proportional to the Sum of Its Employees’ Challenges The Ceremony opened with an address from Kanesa Fujiwaraya President Masamune Sato. [President Masamune Sato] Despite the sluggish market across Tohoku, last fiscal year ended with truly excellent results. This is entirely thanks to everyone who has supported us, and I am sincerely grateful. Centered on the Sales Department, the spirit of taking on challenges — the keyword of last year’s slogan — was visible everywhere. I felt this was a year in which new shoots of change took root within the Fujiwaraya Group. Our

2026.04.23

News

Year-End and New Year Business Hours for 2025

We would like to express our sincere gratitude for your continued patronage. We would like to inform you of the business days for each of our offices and group companies during the year-end and New Year holiday period as outlined below. While we will do our utmost to ensure smooth operations and avoid any inconvenience, please note that unforeseen circumstances such as traffic congestion may result in delivery delays. We kindly ask for your understanding in advance. ※For further details, please contact each office directly. Contact Information Order-Only Hotline (Automated Voice Response) ※Please place product orders by the day prior to delivery. ＴＥＬ：０１２０－１５－２３５１ＦＡＸ：０１２０－８２－７７９１ Delivery-Related Inquiries (Gyohai Co., Ltd.) ＴＥＬ：０２２－２３９－２８９７ Business Hours：８：００～１７：００（excluding Sundays and public holidays） Other Inquiries ＴＥＬ：０２２－２３９－２３３１（Main Line） Business Hours：９：００～１７：００（excluding Saturdays, Sundays, and public holidaysく）

2025.12.25

News

Live Restaurant J’Z Opens June 30th – Enjoy Live Artist Performances and Dining!

Kanesa Fujiwaraya has established a 100% subsidiary, ensemble Co., Ltd., and will open “Live Restaurant J’Z” in Kokubuncho, Aoba Ward, where guests can enjoy live performances of various music genres including jazz, along with dining while listening to high-quality audio music. Prior to the opening on Monday, June 30th, 2025, we held a press conference for “Live Restaurant J’Z” on June 18th. Many media representatives attended, and the event concluded successfully. We sincerely thank all those who attended. The press conference featured: ・Mr. Kentaro Oyama, Chairman and Representative Director of Iris Ohyama ・Mr. Satoshi Aoki, Representative Director of Hummingbird International ・Mr. Masamune Sato, Representative Director and President of Kanesa Fujiwaraya Our restaurant has received donations of high-quality audio equipment from volunteers of the Sendai Economic Doyukai. As a representative, Chairman Oyama of Iris Ohyama, who serves as a lifetime executive of the association, spoke at the event. President Aoki of Hummingbird International Inc., who will be responsible for food and beverage service at the restaurant, shared his future aspirations. Below is a partial introduction of the press conference content: Revitalizing Kokubuncho, Tohoku’s Largest Entertainment District, is Fujiwaraya’s Mission [Kanesa Fujiwaraya – Sato] We are opening “Live

2025.06.30

News

【Store Introduction ②】Wine House Bouchon

Wine House Bouchon is a wine specialty store that combines both a wine shop and wine bar, enjoyable for everyone. We are located just a 5-minute walk from the east exit of Sendai Station. The location where our store stands is the founding land of “Kanesa Fujiwaraya.” We opened in June 1993 after renovating the building that stood here at the time. The current building was newly constructed next to our founding land in 2012 after the earthquake, and this year marks our 32nd year of operation. One of our main roles is “wholesale for commercial use,” and we also serve a professional use role specializing in “wine” primarily for restaurants in Sendai City. We host monthly commercial tasting events at our store. We constantly provide new wine-focused information and products that meet our customers’ needs. Our sales staff are experienced “Japan Sommelier Association Certified Sommeliers,” so please feel confident in entrusting us with your needs. (Commercial tasting event venue) What is “Bouchon”? The store name “Bouchon” means “cork” in French. Just like cork, which is essential to wine, we named our store with the hope of continuing to be needed by our customers. Wine Shop Our first floor features

2025.05.16

News

News/Blog

Introducing “Fujiro,” the Kanesa Group’s Official Character!

Ligare Sendai Kids’ Volleyball Clinic — Event Report

Riko Fujii Leaves Ligare Sendai, Heads to Portugal in September

CPR Tsushin, First Glass — Italian Wine Tasting Held

Stepping into New Challenges at Our 110th Anniversary — We Held the 2026 Kanesa Group New Year Kickoff Meeting!

Year-End and New Year Business Hours for 2025

Live Restaurant J’Z Opens June 30th – Enjoy Live Artist Performances and Dining!

【Store Introduction ②】Wine House Bouchon

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