For Overseas | Kanesa Fujiwaraya

For Beverage Producers Looking to
Enter the Japanese Market

Japan's beverage market demands the highest quality, compelling brand stories, and perfect consumer matching. Kanesa Fujiwaraya leverages our unique customer network to bring your premium alcoholic drinks to success in the Japan.

OUR HERITAGE

About Kanesa Fujiwaraya

Kanesa Fujiwaraya is a leading beverage distributor in Japan's Tohoku region with over 100 years of rich history. Since our founding in 1916, we have become more than just a wholesaler
– we are trusted partners to the food and beverage industry.

With connections to over 6,000 restaurants and retail outlets, we have secured a formidable position in Japan's beverage distribution market. Our extensive network spans French bistros, Italian restaurants, luxury hotel dining establishments, traditional Japanese restaurants, sushi bars, and contemporary izakayas (Japanese pubs).

We excel in understanding the Japanese market's unique needs and have created numerous success stories by introducing exceptional international spirits, wines, and other alcoholic beverages to Japanese consumers. Our team understands each venue's specific requirements and can suggest the perfect beverage matches, leading to stable and profitable sales channels.

By combining century-old expertise with modern technology and deep market insights, we continue to create new value in beverage distribution. Through Kanesa Fujiwaraya, your products can reach Japan's finest establishments and discerning beverage enthusiasts.

WHY CHOOSE US?

Benefits of Partnering With Us

01

Extensive Distribution Network

Our greatest strength lies in our robust network of over 6,000 restaurants and retail outlets centered in the Tohoku region. Through this network, we can efficiently introduce your products to appropriate venues and expand your presence in the Japanese market.
Our dedicated sales staff, who thoroughly understand each establishment's concept and target demographic, ensure optimal matching between your products and the right venues.

02

Cultural Understanding and Market Insights

Success in the Japanese market requires a deep understanding of unique business practices and consumer behavior. For over a century, Kanesa Fujiwaraya has been deeply integrated into Japan's food and beverage culture, building proprietary insights and market intelligence.
We help bridge language and cultural gaps, ensuring your products resonate authentically with Japanese consumers. Our team crafts marketing strategies that align with Japan's distinctive market dynamics, from seasonal celebrations to the deeply rooted gift-giving culture.

03

Consulting Based on Japanese Market Needs

Japan's beverage market has its own preferences and trends. Our specialized team analyzes these market trends and proposes strategies to sell your products optimally in Japan.

For Wines:

White wines are particularly popular (especially those that pair well with Japanese cuisine), demand for sparkling wines is expanding, and interest in organic and natural wines is growing.

For Whisky:

Japanese consumers appreciate subtle, complex flavors and have growing interest in craft distilleries with authentic stories.

For Spirits:

There's increasing demand for premium tequila, craft gin, and unique spirits that can be enjoyed in cocktails or paired with Japanese cuisine.

Food Pairing Potential:

Products that complement Japanese dishes have significant advantages – whether it's sake alternatives, spirits that work with umami flavors, or wines that pair with sushi.

04

Smooth Entry Support to the Japanese Market

Entering the Japanese market presents numerous challenges, including import regulations, customs procedures, and securing distribution channels. Kanesa Fujiwaraya provides one-stop support for these processes, enabling international beverage producers to smoothly enter the Japanese market.

05

Logistics and Quality Management Expertise

Our group includes "Bouchon," a specialty wine shop, and "Gyohai Co., Ltd.," a beverage delivery company. With temperature-controlled storage facilities and carefully managed delivery processes, we ensure your products maintain their quality during import, storage, and distribution. Alcoholic beverages are delicate products, and changes in temperature or vibration during transport can affect their quality. At Kanesa Fujiwaraya, we implement strict quality control measures to prevent these issues.

06

Marketing and Brand Building Support

New brands need recognition from Japanese consumers and restaurant owners, so Kanesa Fujiwaraya boosts your brand value through various marketing activities.

Events and Seminars:

We host tasting events for restaurant owners and training sessions for baristas and sommeliers.

Promotional Activities:

We introduce your products on the Kanesa Fujiwaraya website and through our sales representatives' direct recommendations to restaurants.
We also conduct promotions aligned with seasonal events and provide food pairing suggestions.

Quality Preservation from Production to Table

Import Process and Quality Management

Streamlined Import
Procedures

The complex regulations and procedures related to alcohol imports in Japan can be significant barriers for overseas producers. Our staff are well-versed in relevant regulations and facilitate a smooth import process. We also support compliance with Japan-specific regulations regarding labeling requirements, customs duties, and alcohol taxes.

Thorough Quality Control
System

To maximize quality, we implement strict quality control measures. We use dedicated temperature-controlled storage facilities to minimize the risk of quality deterioration. Our group company, "Gyohai," handles deliveries using vehicles equipped with light-shielding sheets, ensuring quick and reliable delivery while maintaining product quality.

Collaboration with Our Group
Company "Bouchon"

Our group company "Bouchon" is a specialty company focused on selling high-quality wines and spirits. Through collaboration with Bouchon, we provide comprehensive support from import procedures to market introduction. Bouchon's network and expertise, with extensive experience in dealing with European and global producers, will back your success in the Japanese market.

International Producer Success Stories

(仮)From Tuscany to Premium Restaurants in Tohoku

Working with Kanesa Fujiwaraya transformed our entry into Japan. Their deep understanding of local preferences helped us position our Super Tuscan wines perfectly for the Japanese palate. Within months, our bottles were featured in premium restaurants across Tohoku, opening a thriving new market we couldn't have accessed alone."
- Marco Bianchi, Export Director, Tenuta Sole d'Oro

Commitment

Our Promise to You

Our Mission as "The Liquor
Store You Can Consult With"

Under the mission of "Serving our customers and living up to the trust placed in us," we are fully committed to the success of international beverage producers in the Japanese market. Leveraging the trust and expertise we have built over more than 100 years, we promise to grow together as your business partner.

Let's work together as "teammates" with the same perspective and contribute to the development of Japan's diverse beverage culture.

Japanese Market Entry & Growth Solutions

For Beverage Producers Looking toEnter the Japanese Market