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Message From CEO

"We Exist for Our Customers"

I am Masamune Sato, who was appointed as the fifth-generation CEO in 2023.

Since our founding in 1916 (Taisho 5) by my great-grandfather Akira Sato, we have been able to continue our business to this day thanks to the support of our customers, business partners, employees, and countless others. I would like to express my heartfelt gratitude for this.

The primary reason for a company's existence is "to perpetuate." This is because a company's longevity means that it continues to be needed by customers regardless of the era.

Since our founding, our company has upheld the philosophy that "the store exists for the customer." Here, "store" refers to us. As a store, we have a mission to be of service to our customers and to live up to the trust they place in us.

The reason we use the more familiar term "customer" (お客) rather than the more formal "customer" (お客様) is that we aim to be neither condescending nor overly deferential, but to always maintain the same eye level and become a "partner" to our customers.

Our commitment to being a company that is supported by as many people as possible and trusted with their business remains an unchanging philosophy.

We will cherish this philosophy and continue to take on new challenges for our perpetuity.

Let us continue to accumulate tireless efforts, maintain an honest attitude, and create a wonderful industry together.

Kanesa Fujiwaraya Co., Ltd.
CEO: Masamune Sato

Kanesa Fujiwaraya Co., Ltd.
CEO: Masamune Sato

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