Producer Visits | Kanesa Fujiwaraya

A Single Rose Blooming at the Winery

This fiscal year, we entered into an equity partnership with Bulichella, a winery in Suvereto, Tuscany. The connection goes back to the 2002 FIFA World Cup in Japan and Korea, when my father helped bring the Italian national football team to Sendai for its training camp. That led to my younger brother studying in Italy, and the relationship we kept up with a company in Turin ever since is what made this partnership possible. I hope to tell you more about it another time, but there is something I noticed while visiting many wineries since last year. At the entrance to the vineyards, there are beautiful roses in bloom. At first I assumed it was just an Italian touch of style. It was nothing of the sort.Roses, it turns out, wither quickly unless the soil around them is kept in clean, healthy condition. So a winery with roses in full bloom is sending a hidden message:“the soil in our vineyards is clean.” Isn’t there something quietly profound about that? This partnership is not simply a matter of our company buying wine from overseas and selling it. Rather than one-way imports, we want in time to bring products rooted in Tohoku’s

2026.07.17

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A Single Rose Blooming at the Winery

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