【Store Introduction ①】Fujiwaraya Michinoku Sake Journey S-PAL Store

Our store, “Fujiwaraya Michinoku Sake Journey S-PAL Store,” is located on the 2nd floor of S-PAL Sendai East Building, directly connected to Sendai Station. With our motto “For travelers, we offer the perfect companion for your journey; for those returning home, we provide thoughtful gifts for your loved ones,” we stock a wide selection of sake and other alcoholic beverages from the Tohoku region.

You’re sure to find your favorite drink here!

Even if you’re not well-versed in alcoholic beverages, our knowledgeable staff will help you find the perfect drink for your needs.

If you’re unsure about what to choose, please don’t hesitate to stop by!

Product Lineup

Our store offers a wide range of products including sake, wine, shochu, craft beer, and whiskey. We carry various sizes from large bottles (1,800ml) to small bottles (180ml), so you can purchase according to your specific needs.

Our snack corner is also well-stocked, featuring nuts and snacks that pair perfectly with delicious alcoholic beverages!

Recently, we started selling beer from “Kibou no Oka Brewery” on May 1st!

This is a highly anticipated craft beer, and we currently carry these three varieties:

• “Knuckle 167A” – characterized by its refreshing taste and smooth drinking experience
• “The Spencer”– featuring strong bitterness, aroma, and complex intertwining flavors
• “Coulet”– with subtle bitterness and spiciness from yeast, enhanced with yuzu

The season when beer tastes even better is approaching. Please take this opportunity to try them!

100 Yen Per Cup! Local Sake Vending Machine

In front of our store, we have a sake tasting vending machine where you can enjoy a cup for just 100 yen.

The vending machine lineup changes regularly, so you can enjoy discovering new sake varieties.

How about a cup when you visit Sendai or to refresh your tired body after work?

We regularly update our latest information about new products and sales events on our Facebook page!

Please take a look.

→Link：Fujiwaraya Michinoku Sake Journey S-PAL Sendai Store | Facebook

For inquiries about product availability or purchasing consultations, please contact us below.

Store Information

• Store Name: Fujiwaraya Michinoku Sake Journey S-PAL Store
• Address: 1-1-1 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture, S-PAL Sendai East Building 2nd Floor
• Business Hours: 10:00-20:00 10:00-21:00※Hours may vary depending on S-PAL’s operating days and hours
• Contact: 022-357-0169